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About Zapplon

Built in 2015. Engineered to compound.

A modern performance marketing partner, designed for brands that refuse to let growth be a guessing game.

Since 2015, Zapplon has been quietly rebuilding what a growth partner can look like — combining strategy, creative, data, and senior-level execution into one operating system. We don't sell hours. We deliver outcomes our clients can defend to their boards.

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Zapplon team thinking through a growth plan
Founded 2015 · A decade of compounding
Our Vision

Growth as a discipline, not a department.

Marketing has been treated as a black box for too long — opaque metrics, recycled tactics, vendors paid by the hour.

Our vision is to operate on the opposite axis: a transparent, data-led growth practice built around tested systems, senior operators, and accountable outcomes. We believe the next decade of growth will be won by teams that combine technology fluency with the strategic clarity to know exactly which lever to pull, when, and why.

Our Journey

A decade of compounding work.

2015

Founded

Zapplon is founded by operators who had scaled marketing inside real businesses, not just for them.

2017

First $1M portfolio

Crossed our first million-dollar managed media portfolio across SMB and growth-stage brands.

2019

Measurement framework

Built our proprietary measurement framework — turning channel reporting into revenue accountability.

2021

Regulated industries

Expanded into healthcare, legal, and other compliance-heavy verticals, baking compliance into the workflow.

2023

The Growth Audit

Launched the Growth Audit as a productized diagnostic — turning month-one strategy into a defined deliverable.

2025

Operating in 4 time zones

Crossed 50+ active engagements with senior strategists operating across four time zones.

Leadership

The people doing the work.

Senior operators with real scars from real engagements. The same people who lead the pitch lead the strategy and stay on the work.

Sai Sankeerth K. R.

Chief Executive Officer

Sai Sankeerth K. R.

Founded Zapplon in 2015 after a decade leading growth inside performance-driven brands. Operator-first, allergic to slide-deck strategy.

Shanya Jalan

VP, Marketing

Shanya Jalan

Paid media specialist with a decade across performance, lifecycle, and brand. Scaled multiple companies past their first major revenue thresholds.

Sourav Pal

Head of Technology

Sourav Pal

Engineering lead for our data and measurement stack. Designs the systems that turn channel signal into board-level clarity.

Shubham Saurabh

Advisory Consultant

Shubham Saurabh

Strategic advisor across go-to-market frameworks, organizational design, and category expansion for high-growth brands.

Growth Trajectory

A decade of compounding.

Indexed brand-impact growth from 2015 to today. Built one engagement at a time, on outcomes our clients can defend.

201520172019202120232025
Tech & Innovation

Built like a tech company. Run like a partner.

We invest in the systems that make growth measurable — and the senior people who actually know what to do with the measurements.

01

Proprietary measurement

Our framework attributes revenue across paid, organic, lifecycle, and creative — beyond what platform dashboards can tell you.

02

AI-augmented workflows

We use AI where it sharpens the work — creative iteration, audience modeling, performance synthesis — never to replace senior judgment.

03

Always-on dashboards

Every engagement runs against a live dashboard that ties every campaign to the revenue lines our clients actually report.

What we stand for

Four principles. No compromise.

01

Outcomes over ego

We push back when the work demands it. The number on the board is the only score that matters.

02

Senior thinking

No layers of junior account managers. The strategist on the pitch is the strategist on the work.

03

Transparent by default

Every assumption, every spend line, every test result — visible to the client in real time.

04

Compound mindset

We design for the second and third quarter, not for the first dashboard screenshot.

10+

years compounding

50+

active engagements

94%

client retention

4

time zones, one playbook

Ready to compound your growth?

For brands ready to move past surface-level marketing — we build growth engines designed for measurable, durable revenue.

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